We often get asked, “Why Patchouli?” Patchouli was popular in the 1960’s and 70’s, at first among hippies and those living in communes. Most believe it was so prevalent among that group to mask the smell of marijuana and/or to cover up odors associated with irregular bathing. As a result, patchouli gained a bad reputation, widely associated with those “damn, dirty hippies.” But for some of us, the hippy culture of the 1960’s and 70’s brings to mind the one thing hippies fundamentally valued over all else: Love. So for us, patchouli is and will always be associated with love. If you, too, are one of these people, welcome home! You have found your people. And let's always remember: Love is the answer.