Design Basics Index: A Graphic Designer's Guide to Designing Effective Compositions, Selecting Dynamic Components & Developing Creative Con (Hardcover)

Design Basics Index: A Graphic Designer's Guide to Designing Effective Compositions, Selecting Dynamic Components & Developing Creative Con Cover Image
Email or call for price.
Hard to Find

Description


Master the 3 C's of Head-Turning Design

Cover your basics with the book that covers everything from typography and color to layout and business issues Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:

Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.

Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.

Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.

Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.

About the Author


Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. He lives in Bellingham, Washington.


Product Details
ISBN: 9781581805017
ISBN-10: 1581805012
Publisher: How Books
Publication Date: December 1st, 2004
Pages: 359
Language: English
Series: Index