How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician (Hardcover)
Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition.
When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered “the best how- to book of its kind” (Music Connection), it inspired thousands to stop waiting around for that “big break.” Now trusted as the leading expert for “do it yourself” artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fi ngertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must- have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.
About the Author
Ari Herstand is a DIY musician who has played over seven hundred shows around the country, has performed on The Ellen DeGeneres Show, has charted in the top 10 on iTunes and has had his music featured in countless TV shows, commercials and films. He currently fronts the funk band Brassroots District. In 2012, Herstand launched the music business advice blog Ari’s Take (www.aristake.com), which was nominated by L.A. Weekly as one of the best music blogs of Los Angeles.
An indispensable and comprehensive manual on how to navigate the modern music business.
It's a fun and informative read for every artist out there looking to live off their creative craft. The book does a great job of explaining the process of generating royalties and crowdfunding goals, all while
delivering important info in a witty and wise tone that’s comprehensive but never condescending.
— Joshua Kanter - Rolling Stone
This is the single best book on the current music business. An absolute must-read for every musician.
— Derek Sivers, Sivers.org, founder of CD Baby
Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual.
— Jack Conte, CEO of Patreon
Incredibly valuable. Not just for musicians, but for entrepreneurs and anyone else wanting to succeed in the music business. Ari has written the ultimate guide on how to make it in the music business. Incredibly detailed yet fun to read, this is the book that generations of musicians will rely on to build their careers.
— Philip Kaplan, founder and CEO of DistroKid
Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period.
— Peter Hollens, 1 billion YouTube/Facebook video views
The best ‘how to’ book of its kind. As a working artist himself, Herstand knows of what he speaks.... The book crackles with the actual experience of being a working artist. Highly recommended.
— Music Connection
There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his lighthearted yet blunt demeanor. He's the informed older brother most of us never got in this crazy, confusing industry.
— Andy Grammer, chart-topping singer/songwriter
Ari Herstand is a leader in the DIY music movement and has written the perfect recipe for success.
— Patti Silverman, SF MusicTech Summit, SXSW
There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career.
— Paul Resnikoff, Publisher, Digital Music News
There are a lot of books that attempt to describe how to make and do ‘it’ in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very ‘it’ he writes about. Reading Ari’s book teaches you what the music industry actually is, not what others think it should be.
— Jeff Price, Founder of Tunecore, Audiam
No one has ever laid out a roadmap to a successful music career in today’s world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book.
— Andrew Leib, Red Light Management
The one book I wish I had when I started doing music four years ago. It’s the new bible for musicians.
— Gospel Lee, Billboard charting hip-hop artist